Wildflower Turf Expands into Europe

Wildflower Turf Ltd is delighted to announce their expansion into Europe with the first distributor of Wildflower Turf now operating in Belgium and servicing the Benelux countries. Frank Adriaenssens, a prestigious landscape architect and garden designer, is a newly accredited Wildflower Turf installer and will be distributing wildflower products throughout Holland, Belgium, Luxemburg and beyond.

Frank Adriaenssens - Wildflower Turf Benelux Distributor

Desire for wildflower meadows across the Benelux region is high, as the appreciation for the natural environment or more particularly the ‘back to nature’ philosophy has growing momentum. People are trying to reflect this philosophy in public and private spaces and want to create a natural and wildlife friendly atmosphere. Consequently the demand for wildlife friendly planting to support biodiversity is on the rise and wildflower meadows perfectly comply. They are uncomplicated, beautiful and particularly cost-effective for larger areas.

Adriaenssens reports, ‘The soil-less growing system of Wildflower Turf Ltd, to create an instant wildflower meadow, is a unique feature in Europe. Moreover, the expertise and the high quality of their Wildflower Turf products, make it possible for European landscape professionals and gardeners to successfully create an English wildflower meadow in a very short period of time. ‘

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2013-06-09 Franks Garden

Frank believes that Wildflower Turf will be well suited to many different types of projects in Europe; in particular, in environmental and urban installations to improve environmental sustainability as well as manageability and to enforce biodiversity within strict planning regulations. Private gardens will benefit from the creation of a natural looking, low-maintenance and colourful area, forming a beautiful alternative to monotone and monoculture areas of mown grass. Aside from these traditional applications of Wildflower Turf, this product has the potential to be part of innovative and exciting projects such as rooftop gardens where the flower meadow will create an eye-catching contrast with the urban surroundings.

Frank Adriaenssens recently completed his training at Wildflower Turf Ltd, complimenting his expertise in wildflower landscapes. He will be able to offer the very best advice to his clients with a product that guarantees a wildflower meadow within days of laying. In a fast moving world where ‘slow food’ and ‘back to basics’ are gaining more ground,  Adriaennsens believes the Wildflower Turf stands out with its unique, beautiful and nature aware concept, showing us how to respect and appreciate the beauty of nature in endless ways.

James Hewetson-Brown, Managing Director at Wildflower Turf Ltd said, ‘We are delighted to welcome Frank as one of our Accredited Installer Partners and as our Benelux distributor, we have been keen to help the Benelux market whose environment is clearly facing similar biodiversity issues. Business trips and site visits will certainly be interesting and fun; we will enjoy the opportunity to sample the fantastic array of Belgium exports!’



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